Selected Work

Different sectors, different scales — but every project follows one rule: the visuals speak the same language as the marketing goal.

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Case Studies

What happens when creative speaks the same language as marketing? Three projects from three sectors, each ending with a measurable outcome.

Lunessa Home

Duration

8 weeks

Scope

E-commerce design · Product photography · Mobile conversion optimisation

01 · Lifestyle · E-Commerce

Lunessa Home

Challenge

As seasonal collections grew, the existing storefront loaded slowly on mobile and cart abandonment crossed 78%. Product visuals were shot in different studios across seasons, breaking brand consistency.

Our Approach

We rebuilt the storefront mobile-first, then produced 220 product images across studio + lifestyle styles using a single lighting and composition guideline. Checkout was reduced from five to three steps; visuals shipped as WebP with responsive sizes.

Outcome

Within the first 90 days post-launch, mobile conversion improved meaningfully and average page load time was nearly halved.

+38%

Mobile conversion lift

-51%

Cart abandonment

1.9s → 0.9s

LCP improvement

Atlas Clinic

Duration

12 weeks + ongoing SEO

Scope

Service-specific landing architecture · Content strategy · Technical SEO · Brand film

02 · Healthcare · Aesthetic Dentistry

Atlas Clinic

Challenge

The clinic ranked for premium treatments but most traffic was informational — appointment conversion stayed low. The existing single-page structure couldn't position different treatments as distinct marketing channels.

Our Approach

We architected eight treatment-specific landing pages, each enriched with before-after imagery, FAQs, and a clear treatment-journey narrative. Schema.org markup, internal linking, and page speed work formed the technical SEO layer.

Outcome

Within six months, organic appointment requests doubled; implant and smile-design pages drove the highest conversion.

+112%

Organic traffic growth

2.3x

Monthly appointment requests

28%

Form conversion rate

Mira Beauty

Duration

6-week campaign system + 90 days of production

Scope

Seasonal campaign · Reels & story production · Influencer creative kit · Performance ad creative

03 · Cosmetics · D2C

Mira Beauty

Challenge

The brand was running three channels (organic social, influencer, performance ads) with a fragmented visual identity — accelerating ad fatigue and pulling ROAS down. Per-campaign shoots inflated cost.

Our Approach

We designed a modular campaign system that produced an entire season of channel needs in a single three-day shoot. 18 reels, 24 stills, 12 story formats, and 8 influencer briefs were derived from one visual system.

Outcome

Campaign ROAS closed above target; because influencer collaborations followed the same visual language as the brand kit, customer reviews started consistently mentioning 'cohesion'.

4.7x

Campaign ROAS

+62%

Engagement rate

-34%

Production cost