Sector
Lifestyle · E-Commerce
Duration
8 weeks
Year
2025
Services
Web Design & E-Commerce · Product Photography · Brand Identity
Challenge
As seasonal collections grew, the existing storefront loaded slowly on mobile and cart abandonment crossed 78%. Product visuals were shot in different studios across seasons, breaking brand consistency.
Our Approach
We rebuilt the storefront mobile-first, then produced 220 product images across studio + lifestyle styles using a single lighting and composition guideline. Checkout was reduced from five to three steps; visuals shipped as WebP with responsive sizes.
Outcome
Within the first 90 days post-launch, mobile conversion improved meaningfully and average page load time was nearly halved.
Result Metrics
+38%
Mobile conversion lift
-51%
Cart abandonment
1.9s → 0.9s
LCP improvement
From the Project
“
Nimedya didn't just deliver visuals — they built a system. Every asset coming out of the shoot served a specific channel and purpose. Our creative fatigue almost disappeared.
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