Sector
Cosmetics · D2C
Duration
6-week campaign system + 90 days of production
Year
2025
Services
Social Media Production · Promotional Film · Brand Identity
Challenge
The brand was running three channels (organic social, influencer, performance ads) with a fragmented visual identity — accelerating ad fatigue and pulling ROAS down. Per-campaign shoots inflated cost.
Our Approach
We designed a modular campaign system that produced an entire season of channel needs in a single three-day shoot. 18 reels, 24 stills, 12 story formats, and 8 influencer briefs were derived from one visual system.
Outcome
Campaign ROAS closed above target; because influencer collaborations followed the same visual language as the brand kit, customer reviews started consistently mentioning 'cohesion'.
Result Metrics
4.7x
Campaign ROAS
+62%
Engagement rate
-34%
Production cost
From the Project
“
The ROAS numbers speak for themselves. What impressed me most was how they understood the customer before the brief was even finished.
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